Which Questions Should You Ask Before Hiring an SEO Company?

Hiring an SEO company can either take your business to new heights or lead to wasted time and money. SEO is not just about getting on Google—it’s about getting the right kind of traffic, building real visibility, and most importantly, growing your business online.

But here's the thing: not all SEO companies are the same. Some overpromise and underdeliver. Others confuse clients with technical jargon. Some even use shady tricks that hurt your website in the long run.

So, how do you find the right one?

???? The answer: Ask the right questions before you hire.

This article will walk you through the most important questions you should ask any SEO company before signing a contract. These questions will help you understand what they can do, how they do it, and whether they’re a good fit for your goals.

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1. What Is Your Experience with Businesses Like Mine?

Start with the basics. Ask the SEO company if they’ve worked with your industry or a similar size business.

Why this matters:
SEO isn’t one-size-fits-all. A strategy for a local bakery won’t work for a national e-commerce brand. The more experience they have with your type of business, the better they’ll understand what works.

???? Follow-up questions:

• Can you share case studies or success stories?

• Have you helped businesses with similar challenges?

• 

2. What SEO Services Do You Offer?

Some SEO companies only offer basic services like keyword research or on-page fixes. Others provide a full range—technical SEO, content creation, backlink building, local SEO, and more.

Why this matters:
You don’t want to hire someone who only does one part of SEO. You want a team that understands the full picture.

???? Follow-up questions:

• Do you handle content creation?

• Do you provide technical audits?

• Will you help us with backlinks and local SEO?

3. How Will You Improve Our Search Rankings?

This is a big one. Ask them to explain their process. What tools do they use? How do they find keywords? How do they fix website issues?

Why this matters:
You want to know what exactly they’ll be doing, and whether it’s ethical and effective. A good company will walk you through their process in simple, honest terms.

???? Watch out for:

• Vague answers

• Over-promises (like “We’ll get you to #1 in a week”)

• Talk of buying backlinks or guaranteed rankings

4. Can You Explain Your SEO Strategy in Simple Words?

This question will tell you how transparent the company is and how well they understand their craft.

Why this matters:
A good SEO company should be able to teach and guide you, not confuse you with tech speak. If they can’t explain what they do in plain language, they might not know what they’re doing—or they’re hiding something.

✅ Bonus: You’ll feel more confident when you actually understand their plan.

5. How Do You Measure SEO Success?

Some companies focus on rankings. Others look at traffic. The best ones focus on conversions and leads.

Why this matters:
You’re not just looking for more visitors. You want those visitors to become customers. Ask what metrics they track—and how often they report them.

???? Good SEO metrics include:

• Organic traffic growth

• Keyword ranking improvement

• Leads or conversions

• Bounce rate and time on site

• ROI (Return on Investment)

6. How Long Before We Start Seeing Results?

SEO takes time—but you should know what to expect and when.

Why this matters:
A real SEO company will tell you that it can take 3 to 6 months to see noticeable results. If someone promises instant results, that’s a huge red flag.

???? Tip: Look for honesty here, not speed.

7. Do You Follow Google’s Best Practices?

Ask directly: “Do you use only white-hat SEO techniques?”

Why this matters:
There are right and wrong ways to do SEO. Bad techniques like buying links, keyword stuffing, or using hidden text can get your website penalized or even removed from Google.

You want an SEO partner who plays by the rules—because the risks aren’t worth it.

8. What Kind of Reports Will I Get, and How Often?

Reports are the proof that work is happening and results are growing. Ask to see sample reports too.

Why this matters:
You need to know:

• What they’re doing

• What’s improving

• What still needs work

Good reports are clear, simple, and focused on your business goals.

9. Will I Have a Dedicated Point of Contact?

Communication matters. Will you have one person to talk to, or will you be passed around to different people every time?

Why this matters:
Having a dedicated account manager makes it easier to ask questions, track updates, and build a strong relationship with the agency.

10. What Happens If We Want to Cancel the Contract?

Life happens. Plans change. Make sure you’re not trapped in a contract that’s hard to get out of.

Why this matters:
A trustworthy SEO company will have clear, flexible cancellation terms. Look for month-to-month or short-term contracts at the beginning.

???? Ask:

• Is there a lock-in period?

• What’s your cancellation policy?

11. What Tools and Platforms Do You Use?

Tools don’t do the work—but they help get better results.

Why this matters:
Professional SEO companies use tools like:

• Google Analytics (for traffic insights)

• Google Search Console (for keyword data)

• Ahrefs or SEMrush (for keyword & competitor tracking)

• Screaming Frog (for technical audits)

Asking this question shows whether they’re using industry-standard, professional tools or just guessing.

12. Can You Guarantee First Page Rankings?

This is a trick question—and one of the most important ones.

Why this matters:
No SEO company can guarantee rankings, because no one controls Google’s algorithm. If someone promises “page 1 in 30 days,” walk away.

A good SEO company will talk about goals, not guarantees.

13. How Will You Build Backlinks for My Website?

Backlinks are a major part of SEO. They help Google trust your website.

Why this matters:
You want to know:

• Where will they get backlinks from?

• Are they using guest posts, PR, directories, or natural outreach?

• Will those links help or hurt your site?

???? Warning: Stay away from anyone who says they buy backlinks or uses link farms.

14. Will You Update or Rewrite My Website Content?

SEO isn’t just about technical fixes—it’s also about content.

Why this matters:
A good SEO agency will offer to audit and improve your existing content, write new pages, and keep your blog fresh.

Content is what Google ranks. Make sure your SEO company knows how to write it well.

15. What Sets You Apart from Other SEO Companies?

This is your chance to see how the company sells itself. Ask them what makes them different.

Do they focus more on local SEO? Do they offer transparent reporting? Do they have amazing customer support?

Why this matters:
The answer should match what YOU care about—whether it's honesty, results, affordability, or communication.

✅ Final Thoughts: The Right Questions Lead to the Right SEO Company

Choosing an SEO company can feel like a gamble—but asking smart questions makes all the difference.

You’re trusting this company with your brand’s online future. You deserve clear answers, real results, and a team that respects your business.

Before you sign anything, use this list of questions to guide your decision. The right SEO partner will not only grow your traffic—they’ll grow your trust.

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