Trapstar From the Streets of London to the Global Stage

Trapstar isn’t just a fashion brand — it’s a lifestyle, a mindset, and a cultural force. Born in the streets of West London, Trapstar has grown from a grassroots streetwear label into a global phenomenon. Its identity is shaped by rebellion, mystery, music, and authenticity. For those who wear it, Trapstar represents more than clothing — it’s a statement of origin, ambition, and individuality.

With the slogan “It’s a Secret”, Trapstar has built a brand that thrives on limited drops, underground influence, and street loyalty.

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The Origins: Hustle and Vision

Trapstar was founded in 2005 by three childhood friends: Mikey, Lee, and Will. Like many streetwear entrepreneurs, the trio started small — printing T-shirts at home and selling them directly to friends, in clubs, and at pop-ups. They didn’t wait for mainstream acceptance. They let the streets speak.

The name Trapstar is symbolic. “Trap” refers to the hustle, the grind, and the challenges of coming from underprivileged environments. “Star” represents aspiration, success, and rising above the noise. Combined, the name tells a story: anyone from the trap can become a star.

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Design: Bold, Mysterious, and Unapologetic

Trapstar’s designs reflect raw street energy. Each piece feels intentional — created with an edge that’s part grime, part punk, and 100% London.

Signature design features include:

• Gothic fonts and bold lettering

• Dark color palettes – blacks, greys, reds, and camo prints

• Graphic storytelling – symbols like broken stars, barbed wire, or futuristic artwork

• Iconic slogans – especially “It’s A Secret,” printed across jackets, hoodies, and tees

• Military-inspired cuts – puffers, utility vests, and tactical cargos

The brand balances mystery and presence — subtle enough to feel underground, yet bold enough to make a statement.

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Cultural Influence: Powered by Music

Trapstar's rise is closely tied to the UK music scene, particularly grime, rap, and drill. Artists like Giggs, Krept & Konan, Wretch 32, and Stormzy have all worn the brand from early on. Their support gave Trapstar credibility among fans who value authenticity and culture.

International stars also embraced the label. Rihanna, Drake, A$AP Rocky, and The Weeknd were spotted in Trapstar gear, introducing the brand to audiences far beyond the UK. In 2016, Trapstar partnered with Roc Nation, Jay-Z’s entertainment company, solidifying its global status.

But no matter how far it reaches, Trapstar never loses its local voice. It still reflects London’s street identity — from slang to sounds to style.

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Limited Drops and Street Hype

Trapstar has mastered the art of exclusivity. Instead of flooding the market, the brand releases limited collections, often without warning. Fans follow closely for updates, and drops frequently sell out within minutes.

This strategy fuels loyalty. Owning a Trapstar piece means being part of something that not everyone can access. It’s a badge of identity — personal, cultural, and stylish.

From flagship items like the Hyperdrive Jacket to decoded logo hoodies, each drop feels unique and collectible.

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Key Pieces That Define the Brand

Some Borsello Trapstar items have achieved near-iconic status in streetwear:

• Decoded Hoodie – Features the Trapstar logo split and reversed, creating an abstract look that reflects the “It’s a Secret” theme.

• Hyperdrive Jacket – A futuristic, oversized puffer that’s been spotted on dozens of UK artists.

• Chenille Tracksuit – A comfy, stylish staple that features raised logo textures and perfect tailoring.

• Puffer Jackets – Known for their bold branding, warmth, and clean fit.

These items blend comfort, edge, and identity — perfect for anyone who lives life on their own terms.

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Trapstar’s Global Reach

Trapstar is now stocked in major retailers like Selfridges, Footasylum, and Harvey Nichols, and has a growing presence in Europe, North America, and the Middle East. Despite the expansion, the brand still holds onto its underground appeal.

Trapstar has also experimented with football-inspired collaborations, limited-time pop-up stores, and artist-exclusive merch. Each project adds to the brand’s identity — rooted in the streets, but always evolving.

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A Brand with Meaning

What makes Trapstar special is its message. It isn’t about luxury or status — it’s about being real. The brand is worn by people who’ve been overlooked, doubted, and underestimated — but still shine. It represents resilience, self-belief, and street smarts.

Trapstar’s slogan, “It’s A Secret,” reflects the mystery and humility of those who quietly rise. You don’t need to explain yourself — your presence says it all.

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Final Thoughts

Trapstar has changed the game in UK fashion. It’s more than a brand — it’s a voice for the streets. Born in West London, respected by artists, and trusted by fans, Trapstar continues to shape the future of global streetwear without ever abandoning its roots.

Trapstar is for the dreamers, the rebels, the underdogs.
Trapstar is for those who move in silence — and let their style do the talking.
Trapstar: Built in the ends. Known worldwide. Still a secret.