Mtalkz Solidifies Position as India's #1 Bulk SMS Provider with Enhanced Features

Mtalkz, India's leading Bulk SMS Service Provider, has launched a major update on its messaging platform. This upgrade introduces advanced features that help businesses send messages faster, safer, and smarter. With stronger delivery, smarter tracking, and better user tools, Mtalkz takes the lead in India's growing messaging market.

India’s Bulk SMS Market Is Expanding Fast

Mtalkz now sends over 1.2 billion messages each month. It serves more than 125,000 business customers across industries like banking, e-commerce, healthcare, and education. 

According to the Horizon Grand View Research report, the Indian bulk SMS market will reach US$4,564.3 million by 2030, with a compound annual growth rate (CAGR) of 8.7% from 2025 to 2030. 

“Mtalkz is not just about sending messages. It’s about helping businesses talk to their customers better,” said Shelly Prakash, CEO of Mtalkz. “Our new tools give companies more control, better delivery, and deeper insights.”

New Features for Stronger Messaging

Mtalkz’s new tools are built for better results. Each one is made to solve real problems.

• First, the OTP Assurance Engine helps send one-time passwords. It checks numbers in real time and sends again if needed, helping to achieve 99.9% delivery success.

• Second, the Deep Link Campaign Builder lets businesses add links inside messages. These links take users to apps or websites. In tests, this tool helped boost clicks by 45%.

• Thirdly, the Unified Messaging Dashboard shows everything in one place. It tracks SMS, WhatsApp, and email, and teams save time by not having to switch between apps.

• Lastly, Mtalkz runs on a strong and secure system. It uses Tier-4 data centers in Delhi and Mumbai, which gives 99.995% uptime. The platform also follows strict safety rules, such as ISO/IEC 27001:2013.

Fully Secure and Compliant

Mtalkz follows all guidelines set by TRAI and telecom authorities in India. Its systems are built with strong security tools like:

• HTTPS with TLS 1.3 for secure data transfer

• IP whitelisting and admin controls for added protection

• Built-in support for data privacy and consent-based messaging

Anjali Verma, Chief Security Officer at Mtalkz, said, “Security is not an extra feature—it’s the base of everything we do. Our clients trust us with important data, and we protect it at every step.”

Real Business Results

Yet companies employing the new platform by Mtalkz are yielding very impressive results: 

• QuickMeds, a digital pharmacy, used SMS alerts to reduce the number of missed appointments by 32%, saving more than half a million Indian rupees per quarter.

• Festiva Retail employed deep-link SMS during festive sales to augment customer engagement by 48%.

• OTP failed deliveries were cut by 60% in a leading Fintech company, thus enhancing customer login and payment success. 

These examples are testimony to the fact that smart messaging drives value across different industries.

What Industry Experts Say

Arjun Singh, Senior Analyst at Research India Consulting, noted, “Mtalkz has become a serious player not just in India but globally. Among all Bulk SMS Service Providers, their use of AI and deep analytics is impressive.”

An upcoming report from Frost & Sullivan is also expected to highlight Mtalkz’s impact on the bulk SMS industry, especially in analytics and delivery performance.

Available Now for All Businesses

The new features are now available to all Mtalkz enterprise users. New customers can use the service through a self-service setup or request help from Mtalkz’s onboarding team. The platform supports APIs in Java, Python, and PHP, along with easy integration tools like Zapier.

Visit www.mtalkz.com for more information or to request a product demo.

About Mtalkz

Founded in 2008, Mtalkz is India’s top Bulk SMS Service Provider. It helps businesses send SMS, WhatsApp, email, voice, and push messages. The platform supports over 125,000 clients across finance, retail, healthcare, and more. 

Mtalkz offers fast delivery, strong security, and tools like campaign tracking and deep links. With Tier-4 data centers and 99.995% uptime, it ensures reliable service. Mtalkz follows top security standards and TRAI rules, making enterprise messaging simple, secure, and smart for businesses of all sizes.