Middle East & Africa Embrace Premium Home Cleaning Models

Global Living Room Cleaning Services Market Set to Reach USD 21.5 Billion by 2030 Amid Health Awareness, Urbanization, and App-Based Convenience
 | Deep Market Insights

The global living room cleaning services market, valued at USD 12.7 billion in 2024, is projected to reach USD 21.5 billion by 2030, growing at a CAGR of 9.1% from 2025 to 2030, according to a new industry report by Deep Market Insights.

Driven by post-pandemic hygiene awareness, the rise of dual-income households, and growing reliance on app-based on-demand cleaning platforms, living room cleaning services are seeing rapid adoption across both developed and emerging economies. Demand for recurring, modular, and eco-conscious service options is reshaping the home care services landscape.

Key Highlights

• Market Size: USD 12.7 billion (2024) → USD 21.5 billion (2030)

• Top Segment: Standard living room cleaning led with USD 5.3 billion in 2024

• Frequency Preference: Recurring services held a dominant 57% market share in 2024

• Primary End-User: Single-family homes represented 62% of demand

• Top Region: North America led with USD 4.8 billion market size in 2024

• Fastest-Growing Region: Asia-Pacific at a CAGR of 11.5% through 2030

Market Dynamics

Growth Drivers

• Post-Pandemic Hygiene Awareness: A lasting shift in consumer focus on cleanliness and indoor air quality has increased demand for professional services targeting microbial contamination, dust mites, and allergens in shared spaces.

• Urbanization & Dual-Income Lifestyles: With more urban dwellers and working couples, the need for outsourced home care solutions has surged—especially in metros and suburban complexes.

• Digital Booking & App-Based Services: Platforms like Urban Company, Handy, and TaskRabbit are scaling fast, offering modular booking, same-day appointments, and bundled services for flexibility and ease.

Market Restraints

• Labour Shortages: High turnover and low wages in the cleaning sector impact service quality and scalability, particularly in Asia and Latin America.

• Regulatory Challenges: Informal gig work, lack of labour protections, and ambiguous liability laws hinder workforce standardization and customer trust.

Emerging Opportunities

• Tier-2 Cities & Suburban Growth: Expanding middle classes and limited access to domestic help in suburban areas are fueling localized service expansion strategies.

• Smart Cleaning Technologies: Voice-activated scheduling, AI-powered stain detection, and IoT-based optimization tools are driving higher efficiency and customer satisfaction.

• Green Cleaning Demand: Rising consumer awareness is boosting adoption of biodegradable, non-toxic cleaning agents and enabling premium eco-service offerings.

Regional Analysis

North America

• Market Size: USD 4.8 billion (2024) | CAGR: 8.5%
  High disposable incomes, aging demographics, and green-conscious consumers are driving strong growth. Major cities like New York and Toronto show high penetration of recurring app-based services.

Europe

• Market Size: USD 3.6 billion (2024) | CAGR: 7.8%
  Driven by dual-income households and EU environmental mandates, the region emphasizes allergen control and low-emission service options.

Asia Pacific

• Market Size: USD 2.4 billion (2024) | CAGR: 11.5%
  The fastest-growing region, led by India, China, and Southeast Asia. App-first platforms and tech-savvy consumers dominate the demand landscape.

Latin America

• Market Size: USD 1.0 billion (2024) | CAGR: 9.3%
  Urbanization, female workforce growth, and gig-economy startups are fueling expansion in cities like São Paulo and Mexico City.

Middle East & Africa

• Market Size: USD 0.9 billion (2024) | CAGR: 8.6%
  Luxury housing, expat communities, and smart city projects in the UAE and Saudi Arabia are key demand drivers, often bundled with air purification services.

Company Market Share & Leadership

The market is moderately fragmented, with companies adopting hybrid models that blend local workforce deployment with tech-enabled customer experiences.

Key Players:

• Urban Company: Asia’s dominant player, expanding across Southeast Asia with in-app hygiene bundles and multilingual app support

• Merry Maids: U.S.-based, recently partnered with eco-brand Seventh Generation for green service bundles

• Handy: Offers rapid booking via mobile and focus on urban millennial households

• TaskRabbit: Expanding into Latin America with modular cleaning bundles

• Molly Maid: Focused on North American suburban families, offering recurring and personalized packages

Recent Developments

• March 2025: Urban Company raised $150M in Series F funding led by Temasek to scale operations across Southeast Asia and upgrade its AI-based CRM platform.

• September 2024: TaskRabbit launched in Mexico City with hyper-localized cleaning bundles and regional partnerships to navigate language and logistics barriers.

• Q2 2024: Merry Maids launched exclusive eco-cleaning services in North America in collaboration with Seventh Generation.

Read report here in detail : https://deepmarketinsights.com/report/living-room-cleaning-services-market-research-report