Is the Stussy Hoodie or Pull Stussy Still Popular in 2025?

Introduction: A Hoodie That Changed the Game

Once a surfboard brand on the sunny beaches of California, Stussy has evolved into one of the most iconic names in global streetwear. Among their standout pieces, the Stussy hoodie and its widely popular variation known in France as the Pull Stussy or Pull Stussy Rose have become a fashion phenomenon. But in 2025, with an influx of new streetwear labels and fast fashion competition, many wonder: Is the Stussy hoodie still relevant today? The answer is a resounding yes—and the data, trends, and culture prove it.

1. A Quick Look at Stussy's Origins and Rise

Stussy was founded in the 1980s by Shawn Stussy, a surfboard shaper who began printing his signature on T-shirts and selling them locally. That seemingly small act ignited what would become a global streetwear empire. The brand’s graffiti-style logo and bold aesthetic were embraced by skaters, rappers, and youth subcultures worldwide.

By the 2000s, the Pull Stussy hoodie—essentially the French term for a Stussy pullover—had reached legendary status in cities like Paris, Marseille, and Lyon. The Pull Stussy Rose, typically featuring the brand's rose motif or stylized floral embroidery, quickly became one of the most sought-after variations among fashion enthusiasts in Europe.

2. Stussy in 2025: The Data Speaks

Despite newer labels entering the market, Stussy has remained at the top of its game. Here's why:

Search Volume and Online Interest

• According to Google Trends (2024–2025), global searches for “Pull Stussy” have increased by 12%, with France contributing to over 30% of the traffic.

• The term “Stussy hoodie” consistently ranks in the top 10 most-searched streetwear hoodie brands, especially in major fashion hubs like London, Berlin, and Paris.

• On marketplaces like StockX, Grailed, and Vestiaire Collective, resale values of Pull Stussy Rose hoodies have remained strong, averaging €150–€250 for rare editions.

Social Media Influence

• On Instagram, the hashtag #pullstussy has over 250,000 posts, many from fashion influencers, stylists, and urban youth showing off street-style fits.

• TikTok users often create Stussy styling videos, with the keyword #StussyStyle earning over 50 million views.

3. Why Pull Stussy Remains a Fashion Favorite

Several key reasons explain why the Stussy hoodie or Pull Stussy remains an enduring wardrobe staple:

1. Timeless Aesthetic

Stussy maintains a perfect blend of retro surf energy and modern streetwear minimalism. The bold logo, simple cuts, and laid-back designs make it easy to style—whether you're going for a 90s throwback or a contemporary Parisian edge.

2. Quality Material & Comfort

Fans love the durability and softness of Pull Stussy hoodies. They are often crafted from premium heavyweight cotton, ideal for cooler climates in Europe. The Pull Stussy Rose models also add embroidered accents that elevate the design without losing comfort.

3. Inclusive Styling

From oversized fits to cropped styles, from neutral tones to bold florals like Pull Stussy Rose, the brand offers something for everyone—regardless of gender, size, or streetwear preference.

4. Celebrities and Influencers Keep It Hot

Stussy’s presence in pop culture is undeniable. In recent years:

• Rihanna, Kendrick Lamar, and ASAP Rocky have been spotted in vintage Pull Stussy hoodies.

• French influencers like Léna Mahfouf and Titouan Oger regularly post outfits styled around Pull Stussy Rose in shades like black, beige, and pastel pink.

• Collaborations with brands like Nike, Dior, and Our Legacy have brought Stussy back into high fashion conversations.

5. Pull Stussy Rose: A Symbol of Subtle Boldness

Among all Stussy variations, the Pull Stussy femme has emerged as one of the most cherished by fashion fans in France. Why?

• The rose design embodies subtle rebellion and romance, making it stand out in a crowd of basic logo hoodies.

• Often available in limited colors like pastel pink, ash grey, forest green, and black, the Pull Stussy Rose remains a collectible streetwear gem.

• It appeals to those who want softness with edge—something few streetwear labels truly master.

6. Streetwear Trends in 2025: Where Stussy Fits

Fashion analysts in 2025 agree: authenticity trumps hype. With Gen Z moving away from fast fashion and towards sustainable, original brands, Stussy shines.

Key Trends That Keep Pull Stussy Relevant:

• Nostalgia: Retro and vintage styles dominate 2025, and Stussy’s 90s aesthetic fits perfectly.

• Logomania: Iconic logos like Stussy’s signature remain a status symbol.

• Gender-neutral fashion: Stussy’s unisex sizing and universal cuts make it ideal for today’s fluid fashion standards.

7. Where to Buy Pull Stussy or Stussy Hoodies Today

If you're looking to grab a Pull Stussy or Pull Stussy Rose hoodie, here are the top platforms to check:

8. The Verdict: Is Pull Stussy Still Popular in 2025?

Absolutely. From Parisian side streets to international runways, the Stussy hoodie—especially Pull Stussy and Pull Stussy Rose—remains a cultural icon. Its blend of comfort, legacy, and street-style cool continues to make it a go-to choice for those who value fashion with meaning.

Whether you're a long-time streetwear fan or a newcomer building your collection, Pull Stussy deserves a spot in your wardrobe.

Final Word

Fashion evolves, but real icons remain timeless. Pull Stussy isn’t just a hoodie—it’s a statement, a memory, and a symbol of cool confidence. In the ever-changing world of trends, that kind of staying power is rare. And that’s why, in 2025, the answer is clear: Pull Stussy is still very much in style.