Cereal boxes: How to Design Packaging That Sells

A healthy and delicious cereal is something that many people prefer for breakfast. There are different cereal options available in the market including those for kids and those that are healthy and for people who are health-conscious. The competition in the industry demands that brands do what is in their power to make the product stand out amongst the competition so that people can notice it and buy the cereal you are selling. Cereal boxes have a role to play in marketing the cereal to the target audience as well as protecting it so that it can be consumed.

If you are interested to know how to design packaging for cereal that sells, read on to find out more:

Food-grade packaging material

If you want to convince potential customers that the cereal is safe to consume it is important that you place it in a strong box that is made of high-quality food-grade packaging material. The material will ensure that no harmful chemicals go into the cereal and that it is kept safe during transportation, handling, and storage.

The cereal product can be placed in a box that is made from cardboard or paperboard for instance so that it is kept secure from external impacts such as humidity, dirt, germs, and high temperatures. A strong packaging design sells as it is able to impress the consumer base and make them want to try out the product.

Perfect in dimensions

A cereal box that is not too large and not too small is one that can stand out. Avoid getting a box that has too much empty room in it as this will be more expensive to get and the customer will get the wrong impression of the quantity of the product. A box that is full till the top without any empty space can be tough to open and the product may get spoiled in it.

The right dimension box is more likely to keep the cereal protected and can impress people allowing them to view your brand as an efficient one that wants everything to be perfect.

Sustainable packaging

Environmentally-friendly packaging is trending as more and more customers are drawn to it. These people are aware of the amount of waste that careless packaging produces and therefore prefer buying from a brand that aims to limit this waste. Companies need to look for sustainable packaging that is made from materials that are recyclable or biodegradable for instance.

A custom cereal box like this can then be printed with sustainable inks so that it looks good as well. You can choose materials like Kraft or cardboard here to make the box.

Details about cereal

The packaging should be able to easily let people know about the product so that they are not confused on whether to buy it. Market the cereal by including honest details about it on the box. You need to add information that people want to know and which will convince them to buy the cereal.

Details that can be included are the ingredients, nutritional information, amount of calories, manufacturing plus expiry date, warnings, etc. on the box. Include the essential details clearly and in a font that looks good with your packaging design theme and is readable as well.

You can include optional details such as why people should buy the cereal. If there is any healthy ingredient in it for instance you can mention this and state why it is healthy.

Include brand details on the box as well like your company’s logo and color. You can even mention the contact information of your business such as its address, phone number, website, etc.

Attractive packaging design

Custom cereal boxes need to be able to stand out in this extremely competitive market making people notice the product amongst the competition. You need to design the boxes in a unique way and according to the brand message you want to convey.

Carefully choose a color scheme that gives people certain emotions related to the product and your brand. For instance packaging for kids can have bright colors such as red or blue as these give the box a feeling of excitement. Health-focused cereals can employ earthy tones such as beige, green, etc. on the packaging which convey the natural qualities of the product.

Premium and high-protein cereals can have packaging that employs dark tones, minimalist fonts, as well as finishing touches such as metallic accents to give the packaging a high-end look and feel.

Employ graphics on the box like pictures of the cereal, fresh fruits, etc. The images should be related to the cereal product so that they do not confuse people. You can include exciting games and even puzzles on the box that the target audience will enjoy doing.

The cereal box need to be strong and made of high-quality packaging material that can keep the product safe from anything that can harm it. The box must be designed attractively according to what the target audience for the cereal you are selling will be interested in and be drawn to.